Quality data is one of an organization’s most valuable assets, when used correctly. For an organization to gain the full benefits of data, they must empower business users with data visualization and visual data discovery. From a technical standpoint, data visualization is simply a succinct presentation of large amounts of data and information for business users. From a business perspective, data visualization has a much deeper value for the entire organization. “When business users can visualize information, they’re able to process it more effectively and make faster and better decisions,” according to research conducted by the Aberdeen Group. Data visualizations unlock the power of data by facilitating a flow of information from technical departments to business users. It is not only essential to communicate this valuable information, but also to effectively use the insights to influence business users. This influence is a powerful tool in bringing about organizational change. Data visualization, when done right, can be instrumental in leveraging data to achieve business objectives.
Effective data visualization is not about choosing the latest visualization in the market; it is about choosing the right visualization that to fit the audience and business goals. With the wrong visualization, the intended message can be misinterpreted or lost for various reasons such as choosing a wrong chart type, bad style or inappropriate granularity of information. At DataFactZ, we understand the unique needs of the customers and their business goals, and apply that knowledge to our data visualizations. Our professionals are not only trained in the data visualization tools to produce charts and dashboards, but also have advanced skills in user-centric design and human factors. We follow an interactive approach, working directly with customers to create visualizations that effectively communicate their messages. Our ability to understand customers’ unique needs and business goals lead to data visualizations that achieve the desired impact. We also have extensive experience integrating advanced data visualizations from D3JS using angular JS, SVG etc. to present data in a pictorial or graphic format rather than traditional visual representations, such as charts and maps to help business users understand information more quickly and easily.
At DataFactZ, our experience goes beyond the design and development of dashboards. We understand the complete dynamics involved in building an effective dashboard. Our implementation approach for dashboards falls in to three stages: discovery, conception and implementation. We begin each dashboard implementation by working to understand your business goals, product roadmaps and key performance indicators. We ensure that user insights are translated into clear UX design that integrates the brand identity (look and feel).
These dashboards are standardized across multiple platforms to accommodate web and mobile use. Our graphics team creates mockups, wireframes, storyboards and walkthroughs to communicate the design to the business teams and arrive at the best possible design that integrates the visualizations with their respective technology platforms. We emphasize seven key characteristics in each of our dashboard designs.
We strongly believe that dashboards should be designed around business processes and not around data. It is critical that the dashboard design and the context of data being represented follow a strategic plan to align with business goals. We start with a high level summary of key performance indicators, and progress to a detailed view of data including the most important metrics and supporting metrics to show a full view of insights. This process streamlines the identification of key performance indicators that should be highlighted, as well as trends and comparisons and alerts and exceptions.
Where some companies create design-heavy dashboards with various color schemes and try to incorporate many key performance indicators in a visualization, our experience indicates that users do not easily adopt these dashboards. We follow the basic principles of design to avoid dashboards that create confusion. Our visualizations use color gradients, fading lines or white spaces as separators to facilitate understanding and implementation of each dashboard. We also utilize widgets rather than grids to interpret information wherever possible. One of our key objectives in dashboard creation is to arrange information in a manner that makes logical sense and provides users with the ability to group and sort information with ease. We provide your organization with a dashboard that can provide answers with fewer clicks and is completely centered on workflow.
Interactive abilities are one of the most important aspects of a successful dashboard. We consider interactive capabilities such as selectors, panels, widgets, layouts, drill downs and other navigation techniques to provide interaction opportunities for the end user. We also consider information windows to minimize the number of clicks and allow users to have an interactive experience with the dashboard.
At DataFactZ, we understand that experience in both analytics and design are critical to a successful dashboard project. Our teams create the right balance of graphic designers and technical teams to give dashboards a stylish look and feel. We use each organizations’ brand style guide to create dashboards that fit their color palettes, using gradients of the same color and custom icons, rather than using a variety of contrasting colors, which can cause confusion for viewers.